Detavio Samuels

  • Detavio Samuels
  • Detavio Samuels
  • Detavio Samuels
  • Detavio Samuels
  • Detavio Samuels
  • Detavio Samuels
  • Detavio Samuels
  • Detavio Samuels
  • Detavio Samuels
  • Detavio Samuels

Detavio Samuels

I am trying to build something amazing for my generation.

At the age of 33, Detavio is one of the advertising industry’s youngest executives and has helped some of the world’s biggest companies (including Walmart, Chrysler LLC, NBA and Johnson & Johnson) build their brands and connect to consumers. Currently Detavio operates as the President of GlobalHue-Detroit where he leads teams to develop crossover strategies and ideas that tap into the influence of the fast-growing multicultural market.

In addition to his job as a marketing leader, Detavio is the founder of Exist No More, a personal inspiration company built on the success of his first book and designed to inspire greatness in his generation. Through his writing, motivational speeches and interviews, Detavio continuously seeks to unleash the personal magic in all of us.

ENM: Everybody has magic; what is yours?
I am a big believer that people not only need to know their magic but also need to be able to name it. I am a chief story-enabler, master craftsman and charmer.  With story-enabling, I enable others to write amazing stories for themselves; that to me, is the essence of leadership. With craftsmanship, I am great at making things.  I build companies, write strategies, author books, etc.  I am very good at moving things from imagination to something the world can respond to.  And with charm, that’s just what I do.  I have always been good at connecting with people and building deep relationships.

ENM: How are you currently using your magic to create impact?
If I’m not making impact, I’m not happy.  If I’m not happy, it’s time to move on.  Right now, I’m very happy because I get to use my magic everyday.  On one side, I am leading teams of brilliant people to come up with awesome ideas for my clients.  On the other, I am speaking to crowds and writing articles on how to live life fully.  I am working on Exist No More, where I am trying to build something amazing for my generation.  All of these things make me feel alive and all of them leverage what I believe to be my gifts.

ENM: When did you decide to exist no more and live life fully? Was there a specific event that happened?
For me, it happened when I read Now Discover Your Strengths by Donald O. Clifton.  The book opened my eyes to the reality that I had tremendous gifts that I was not fully utilizing because I was more focused on my weaknesses than I was on strengthening the gifts that were a natural part of who I was.  Shortly after cracking that book open, I made a decision that my passions and talents were going to guide my life.  Six months later, I started my first company, which was about helping people find their purpose and passions.

This is my secret to success: only take jobs where I can spend 80% of my time in my sweet spot…meaning where I am able to leverage my passions and talents.

ENM: How did you get from the decision to exist no more to where you are today? What was your process?
Like I said, after Now Discover Your Strengths, I never looked back. I made a list of my passions and talents, and then wrote down a list of jobs that would allow me to spend at least 80% of my job doing them. This is my secret to success: only take jobs where I can spend 80% of my time in my sweet spot…meaning where I am able to leverage my passions and talents. This includes jobs where I am hiring myself, as with Exist No More.

ENM: What has been the most amazing part of your journey?
The most amazing part of my journey is see just how much support the world has given me once I made the choice to follow my passions and gifts. Paulo Cuehlo has a quote that says: “When you want something, all the universe conspires in helping you to achieve it.” The most amazing part of my journey has been witnessing how true that really is and how amazing it feels to be supported my loved ones and friends, especially when you are living life on the edge.

ENM: What has been the most difficult part of your journey and how have you overcome it?
The most difficult part of my journey is constantly having to deal with the “vision-reality gap.” The “vision-reality gap” is the distance between where you are today and where you envision yourself tomorrow. I am always dreaming big and imagining possibilities that have yet to become a part of my truth; consequently, it is easy to become disheartened by the fact that I have yet to close the gap. I know it sounds crazy but it’s true. On the flip side, without this natural frustration, I probably wouldn’t be as driven and motivated as I am. It’s a blessing and a curse.

The way I deal with this is by adopting a spirit of gratitude and appreciation. Every morning, before I start my day, I thank God for all He has given me and all that I have accomplished. At the end of the day, I know that I am truly, truly blessed.

Be more afraid of falling below your potential than you are of failing or being uncomfortable. Most people have it the other way around. And that’s why most people aren’t happy. You can never be your happiest self if you are not pushing to realize your truest and fullest self.

ENM: If you could only pass on one piece of advice to anyone reading this interview, what would it be?
Be more afraid of falling below your potential than you are of failing or being uncomfortable. Most people have it the other way around. And that’s why most people aren’t happy. You can never be your happiest self if you are not pushing to realize your truest and fullest self.

ENM: What is your personal philosophy towards failure?
I eat failure for breakfast. I can’t fail. There may be moments of failure, or even seasons, but in the long run, I’m always going to come out on top. Each time I fail is just another lesson learned. When launching new ideas I try to fail as quickly as possible. The faster I can see what doesn’t work, the quicker I can course correct and adjust for what does.  No one has it 100% right in their head.  I always laugh when people get so down and out about failure. I always think they are just missing an opportunity learn and evolve so that ultimately they can win.

ENM: Name 1-3 tools, resources and/or people who have been the most helpful along your journey?
I use Evernote to store any and every thing. My whole life lives in my Evernote account. The books Now Discover Your Strengths and Steal Like An Artist catapulted me to new levels of performance. And I listen to TD Jakes’ podcast because he always unveils new insights and gives me a fresh perspective on life.

Tags: detavio, entrepreneur, our stories, roster, side hustler