Carlotta Tutt Holloway is a progressive marketer with over 15 years working experience in the field of Marketing, Media, and Advertising; developing and executing marketing strategies for brands such as Walmart, Chrysler International, General Motors, McDonald’s, and more after graduating from Purdue University. She is Principal at True Root Marketing, a full-service marketing agency specializing in strategy, branding, and experiential, and Founder of The She Is Project, a movement that celebrates and educates multicultural female bloggers and aspiring entrepreneurs. As a community advocate, Carlotta is currently on the Board of Directors of The Detroit Garment Group Guild and Living Arts non-profit organizations, serves as a BUF (Black United Fund) Connect committee member, and is an avid volunteer for various community projects, organizations, and institutions.
The She Is Project was born out of this curiosity about the unique coolness in each of us. Nothing can be weird or unusual to me – it’s simply you. It may not be what most people are used to, but that is absolutely alright and nothing to be apologetic about.
ENM: Everybody has magic; what is yours?
I believe it’s magical how I find beauty and value in EVERY human – the scholar, the homeless man, the visual artist. I believe without a doubt that every person has something special, unique abilities, and can achieve whatever it is they desire. If the homeless man wants to be a brain surgeon, all he’s lacking is assistance and opportunity to do so, but I wholeheartedly believe he can do it. No one really impresses me because everyone is a Barack or Beyoncé to me.
I also have the wicked ability to be fair and look at both sides of all issues and situations. I question everything and don’t take much for face value. I believe that sometimes things are indeed as they appear, but I always question, “well, what if it’s not”. What if there’s some other reason or circumstance that drove that outcome or behavior, and I unconsciously explore it. I recently realized that this process helps me find a positive light that not everyone sees, which improves my psyche; although, the debates that this sometimes causes can have the opposite effect.
ENM: How are you currently using your magic to create impact?
My passion project, The She Is Project, a movement that celebrates and educates female multicultural bloggers and aspiring entrepreneurs, fosters being authentically you and sharing your passions and talents with the world. The Project initiatives have proven to inspire followers and attendees to tap into that talent, passion, whatever it may be, and act on it, using it to fulfill a life void, start a career, or just use it daily to make them happier. I’ve seen so much love, assistance, inspiration, collaboration, and motivation among followers that it keeps me at a constant high and drives me to expand the possibilities and its reach.
I am also a seasoned advertising and marketing professional, and now principal at True Root Marketing. I was not happy as a marketing employee, but have found happiness as a marketing entrepreneur instead. It’s been the coolest experience ever discovering how freaking awesome some of my creative and service-based smaller clients are and the gifts they have to offer the world. Educating them how to connect with those that could utilize them via traditional and not so traditional efforts has been the highlight. They get so excited and more motivated once they grasp the extremely logical social process it takes to achieve their goals.
What inspires and motives you most on a daily basis?
Discovery. I absolutely love to discover and uncover new things and people. As a child I wanted to be an archaeologist and detective. I thought going on archaeological digs was the best, until I realized I’d have to deal with a plethora of bugs and unfamiliar creatures, which was an absolute deal breaker. I also think everyone is special and cool in their own right, and am always curious about their story – there’s always at least one thing that I discover about someone that I’m intrigued by. I seek that one thing in everyone. It solidifies my belief that we all have “it”. The She Is Project was born out of this curiosity about the unique coolness in each of us. Nothing can be weird or unusual to me – it’s simply you. It may not be what most people are used to, but that is absolutely alright and nothing to be apologetic about.
A mass layoff at my ad agency left hundreds of sobbing employees roaming the halls, unsure of their futures, but for me, it was such a relief; a joyous day.
ENM: When did you decide to exist no more and live life fully? Was there a specific event that happened?
I’ve always been my optimal best while functioning on “10”. My professional career has never been my most treasured endeavor; it’s always been my various simultaneous extracurricular activities – volunteering at several cultural institutions, being a dance instructor, functioning as a community counselor for au pairs, playing football – that drove my happiness.
A mass layoff at my ad agency left hundreds of sobbing employees roaming the halls, unsure of their futures, but for me, it was such a relief; a joyous day. I was free to be all these other things full time!!!! At the time, I was also an entrepreneur – owner/founder of c. simone where I manufactured natural bath and body care products. The plan was to grow the business and remain independent. I didn’t properly plan mentally for the different lifestyle, so it turned out not to be the right time for me to pursue this endeavor solely. I did operate the business for several more years (10 total, shutting it down in 2013, as it was no longer a passion and fun for me), but I also went back to work until I was properly prepared. This experience revealed a new lifestyle and happiness that I knew I had to have permanently and set me on the path to capture it.
ENM: How did you get from the decision to exist no more to where you are today? What was your process/path?
I became more conscious of experiences that made me happy and intrigued me, and decided to truly concentrate my efforts on developing those things into a fulfilled life experience – on the daily. I took charge of making things happen. If I wanted a different life I had to determine what I wanted it to be, examining what I loved so much about being busy, all those extracurricular activities, and my smile factor.
ENM: What has been the most amazing part of your journey?
I didn’t have to search high and low, my passion manifested itself organically. I was being introduced to the talents and passions of young women via social media and learned that I loved discovering and celebrating them. It was just that simple for me to start some type of platform that spoke to them, educated them, and also showcased them to the world; hence, The She Is Project was born. New ideas and opportunities are revealed daily – that’s what amazes and excites me.
Completely release other’s notions of who you should be and do you – all in. Take the time to analyze your heart – what keeps it beating, and even makes it beat faster. That’s your life’s joy talking to you – listen and take heed..
ENM: What has been the most difficult part of your journey and how have you overcome it?
I honestly don’t view any adverse situations as difficult, it’s just life happening and part of the process. I’m probably so excited to walk more in my joy now that I just don’t notice difficulty. It’s all good.
ENM: If you could only pass on one piece of advice to anyone reading this interview, what would it be?
Completely release other’s notions of who you should be and do you – all in. Take the time to analyze your heart – what keeps it beating, and even makes it beat faster. That’s your life’s joy talking to you – listen and take heed.
ENM: If you could rewind the hands of time, what one thing would you do differently?
I do wholeheartedly believe that your life is ordained and your steps are ordered, but I do ponder “what if I’d been independent of being an employee earlier, or discovered what would truly make me happier on the daily earlier.”
ENM: What is your personal philosophy towards failure?
I don’t believe there is such a thing – I just consider what most describe as a failure simply life happening. On this ride of life you revel in, analyze, learn from, and one-up those awesome “happenings” that go well, and analyze, learn from, and improve those “happenings” that didn’t go quite as planned.
ENM: Name 1-3 tools, resources and/or people who have been the most helpful along your journey?